What is email marketing?
Email marketing helps you keep customers and prospects coming back—by staying in regular touch with them and building strong customer relationships.
Email is very much alive despite the social and mobile marketing hype. Email is more powerful than ever thanks to social media. It moves the conversation about your business to a personal environment — the in-box.
What is content marketing?
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.
Content deepens your relationship with your customers or prospective customers through effective communications.
It’s also amazingly cost-effective especially for a small business. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two.
What do you need to get started?
There are several good services that work to get your e-mails delivered and not flagged as “spam”. AWeber (to the right) is one I’ve used. Constant Contact and iContact are others. I have also used Constant Contact (you are limited to one list).
2. Content for articles, newsletters, automatic e-mail responders, etc.
Articles, tips, messages, etc. that you want to share with your customers to increase loyalty and sales.
We can help you set up an account with either Constant Contact or AWeber as part of a directed e-mail marketing program.
Jeri has used both companies to safely and efficiently send e-mail marketing without being labeled as that dreaded “S” word. They also allow you to track the success of your e-mails.
We can also help you decide which is the best choice for you and set up forms to collect e-mails on your site.